Injecting Culture and Innovation into Business


Andrew Grant interviewed by John Golden from Pipeliner CRM

The word “culture” gets thrown around a lot, and companies discuss culture at length. What does it really mean to inject culture into a company? Does it simply mean deciding on a radical fashion trend for all employees?

In his book The Innovation Race: How to change a culture to change the game Andrew Grant takes a much more profound look at culture and how it actually drives success. Underlying every group, whether its a company, a country, or even a family, there is a culture. It a glue that holds that group together; a set of values, written or unwritten, that people will adhere to.

We often hear of a company having a vision, a mission and values, but beneath all of these is culture . You can examine any country, company or individual group and see a bell curve of patterns that dictates how that group makes decisions and moves forward—and that bell curve is the culture.

That's where the “rubber meets the road.” A culture will dictate how a decision will be made. It dictates whether a company will:

  • put money over people
  • put brand value over reputation
  • make decisions from a perspective of integrity, or not.

Andrew Grant is a founder and CEO of Tirian International Consultancy, and best-selling author of the breakthrough new book The Innovation Race. He is a greatly experienced, humorous, and highly rated presenter and facilitator.

John Golden is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories. He recently published his second book Social Upheaval: How to Win at Social Selling. A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO and CMO at Pipeliner CRM. This interview was first published on SalesPOP! website.