Andrew Grant interviewed by Salesman Podcast who posts daily episodes of the "Salesman Podcast" where they interview the worlds leading sales experts to share actionable advice you can use right now to close more deals. No more dry, boring, corporate sales advice. Just the stuff that works!
Andrew Grant is the CEO of Tirian International Consultancy and co-author of the book The Innovation Race: How to change a culture to change the game. On this episode we discuss how to sell innovation and what to do when faced with a skeptical buyer.
What you will learn in this interview:
1). Why you need to move faster and faster in business just to keep up
2). The importance of having facts and some narrative about the buyer before you reach out